Showing posts with label Blogger SEO. Show all posts
Showing posts with label Blogger SEO. Show all posts

Sunday, December 29, 2013

Google Adsense Penalty - How it Cut My Blog Traffic Nearly in Half

Let me start by saying that I am a big fan of Google. This post is by no means a Google bashing or rant about their products and services. I use a lot of the Google products for some very productive work - including Blogger which I do promote significantly. Additionally, I know some of the Google employees and have visited their campus. I believe Google is one of the most exciting places to work in America today.

However, the background to this post is that I felt that there might be some benefit to getting some small advertising revenue utilizing Google Adsense with this blog. Considering my traffic was running nearly 1000 visits a day this seemed like a good option based on the content and history of this blog.

I've used Adsense for quite a few years now in my earlier web work and have found it to be beneficial for high volume web pages. At one point some years ago I was able to make $10-$50 a day in revenue - that was a very unique case due to a popular surge online for a specific topic. In this case I was expecting about $1 a day since advertising tied to blogging is not a very competitive space. Ads such as hosting centers or blogger tools don't drive significant payout revenue as do some of these top paying Adsense keywords.

Some people make a living on Adsense revenue but it takes some significant savvy with deep traffic knowledge to do that. Others try to scam Google by building false links back to fake sites that have the high paying keywords just smattered throughout the site to generate profits. This aggravates Google and gives honest online workers a bad name.

Adsense Penalty

On December 16th I decided to implement Adsense on Blogger Tips Pro having not paid much attention to what was going on with it in the last two years. Within one day I dropped from 943 visits to 757 - not really much concern since I do get traffic dips. By day 2 I was down to 682 visits falling down to 534 by day 4. That is when the alarm sounded for me!!

What I hadn't realized was that as a result of the Adsense scammers, Google has been been penalizing web site search rankings based on their usage of Adsense to try and remove false content sites from the search results that rolled out in 2012. However, the impact was high as noted by Aaron Wall of Seobook.

I really didn't think that I had a lot of ads above the fold but felt that my traffic was much more important that a few dollars a month in revenue. I removed the ads on December 24th. But, the real question is just how much my traffic will be hurt from this point on when I went from a growing 900-1000 visits a day now down to 600-700 a day as you can see here:

Traffic dropping due to Google Adsense penalty

Clearly, the Google Adsense penalty is real and can hurt your traffic. Don't believe me?  Read this statement and take a look at Google Page Layout Algorithm & Penalty.

If anyone else has experienced this effect I would love to hear from you - especially if you were able to revive the traffic back either by ad placement or removing Adsense all together. Also, if you're from Google please chime in - I think all of my readers would like to know more.

Posted By my pwiki11:38 AM

Sunday, January 13, 2013

Blog Traffic - How I Increased My Traffic by 10x

Filled under: ,

How to drive stronger blog traffic to your site
BloggerTipsPro.com daily blog traffic
It has been a full year since I launched BloggerTipsPro.com as my Blogger help site after my initial strategy in January 2012 was first developed. I've been using Blogger since 2005 and have come to really enjoy the flexibility of the platform for various types of blogs.

I know that many prefer Wordpress over Blogger but I still think having Google host my platform with more open customization vs. using custom hosting is an easier option.

That said, the blog traffic results for this site after one year are astounding! This being the 21st post in one year seems quite small overall - in fact, that is only averaging about 1.8 posts a month.  Yet, this blog is dominating Google results for many keyword phrases surrounding Blogger customization.

Increasing blog traffic significantly every day
Blog traffic increasing 50% every month
Let's take a look at the numbers - since January 2012 the number of visitors has increased about 50% per month to a total of 35,000 visitors. As you can see the vertical growth is very fast now reaching about 400 visits a day or 12,000 visits a month. As of today - January 13th - I have 4778 visits. The peak traffic in December is about 8500 visits. You can see my current daily traffic at the top of this post hovering at about 300-400 visits a day - these are great numbers!

One thing I would like to point out about blog traffic is that I did no back linking strategy to this site other than having a hosted planning site that pointed to this blog as I built it and then a few social media sites - Twitter.com, Stumbleupon.com and Last.fm. Twitter was my only active links back - whereas Stumbleupon and Last.fm were just accounts that had profile links. I use Stumbleuopn and Last.fm to sporadically update my Twitter feed to keep it active.

What does this really mean to you? This truly means that you only need relevant content to drive higher search results with stronger blog traffic - and that Google will reward you for many search phrases if you target your posts. If you subscribe to my email list above, I'll give you deeper insight on how I approached this blog and how you can do the same for your blogspot traffic results.

Posted By my pwiki2:43 PM

Saturday, August 18, 2012

Create a Permalink for Blogger Posts - Finally but Not Quite

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John Morgan (Creative Commons)
Probably one of the most requested features in Google Blogger over the last five to ten years has been the addition of custom permalinks for your blog posts. This feature is very important to many bloggers who specifically want to improve their search engine optimization based on the URL of a blog post. But, I'm jumping ahead of myself.

So, just what is a permalink? A permalink is really a fixed URL that points to a specific web page on a web site. For example, if you have noticed on Amazon the URL can be very long with a mix of the product ID and other parameters like so:
http://www.amazon.com/gp/product/B0051VVOB2/ref=as_li_tf_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B0051VVOB2&linkCode=as2&tag=theastralreal-20

Can you tell what product it is? As you can see from the example above the product ID, my affiliate ID and the other category references are all in the URL. When this is indexed by Google or Yahoo, the URL may not indicate just what the searched product entered is as well as be short enough for someone to remember it well. A permalink fixes this problem by allowing a user and search friendly permanent link to something - in this case it could contain the full product name for example:
http://www.amazon.com/products/kindle-fire-7-inch-tablet

By using a permalink like this you can see how a website can point to something with a meaningful, search engine friendly link and also have the ability to reclassify the product number, or, in the case of a news site - the article number.

Now, when I first heard that Blogger was adding permalinks to posts I was pretty excited. However, my excitement was dimmed a bit to discover you can only modify the final part of the post URL - such that you can't remove the date within the custom URL. For example, if I wanted a post to be timeless and more generic - rather than having a link like this:
http://www.bloggertipspro.com/2012/02/blogging-strategy-basics.html

I was hoping for something like this with the date removed:
http://www.bloggertipspro.com/plink/blogging-strategy-basics.html

Also, you can't go back and modify existing posts with new permalinks. Nevertheless, it is a start and you can adjust your URL such that the link for the post is search engine friendly.

Setting the Custom Permalink in Blogger

Modifying your permalink in your posts is very simple. Just create a new Post from the Blogger main menu. If you look on the far right side where the 'Post Settings' are you'll see that 'Permalink' has now been added as a setting:

add a permalink to Blogger

All you need to do at this point is select the 'Custom URL' button as I did for this post above and enter the user friendly link text you want at this point. You can only enter text, numbers and hyphens. When you save your Post your new custom permalink will be the post URL. That's it.

If you're not up to speed on SEO for blogging there's plenty of material out there to help you. Just search for 'how to make blog post URLs search engine friendly'.

Posted By my pwiki12:20 PM